When Apple released the Ipod Mini, it help make mp3 players a much more common product in pop culture. The original Ipod was too large and expensive to be used by most casual music listeners. The Ipod Mini, on the other hand, is a very small device and holds enough songs to satisfy the vast majority of people. With a capacity of 4 GB or the newer 6 GB model, the Ipod Mini is still able to hold over 1000 songs, which is larger than most people’s collection. Like the larger versions, the Ipod Mini still features Apple’s click-wheel technology, which is the main factor separating the Ipod mini from its competitors, who are scrambling to steal some of Apple’s market share.
As well, the success of the Ipod Mini can be attributing to the incredible marketing campaign that Apple has launched. The Ipod Mini has become as symbol in pop culture that cannot be matched by any other mp3 player. When people discuss music technology, they will often use the terms ‘Ipod Mini’ and ‘mp3 player’ interchangeably. This has surely had a huge positive impact on the sales of the Ipod Mini as they are always going to be the first choice for an mp3 player. As well, just as other companies gain the technology to make a similar product, the Ipod Mini introduces new features, such as different colors and custom engravings, to help keep them one step ahead of the competition.
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